Vespa Mi Keychain Packaging — 2018

Packaging design concept for a limited edition Vespa keychain.

Inspired by the form of the Vespa headlight, this is a packaging design concept along with surface graphics and branding. The product envisioned is a limited edition Vespa branded keychain accessory under the imagined sub-brand 'Vespa Mi'.  The design was created with Vespa's existing branding in mind, and consists purely of recyclable materials.

Student Project

Packaging Design, Product Design
3D Model Creation and Rendering
’Vespa Mi’ Brand Concept and Visual Identity